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As the Managing Director of Pride East Entertainments Pvt. Ltd., Mrs. Riniki Sarma Bhuyan has led one of Northeast India's most prominent media houses. Under her leadership, the organization has launched several successful Assamese television channels and media platforms, contributing significantly to the growth of regional content and the preservation of Assamese culture.
Her journey reflects the power of a woman determined to make a difference — not just in business, but in society at large. Mrs. Bhuyan is also known for her commitment to social responsibility, women empowerment, and creating opportunities for local talent across Assam.
She has become an inspiration to aspiring women entrepreneurs, showing how local roots and a global vision can coexist to create meaningful impact. Her work continues to uplift the Assamese identity, making her one of the most respected business figures in the region.
In a world where entrepreneurship is still male-dominated, Riniki Sarma Bhuyan represents strength, grace, and progressive leadership — a true role model for the new generation. | 
